Buick – 1958 Salesman Training Films

1958 Buick – 35mm Salesman Training Filmstrips

Six rare 1958 Buick Salesman Training Filmstrips from GM Photographic. These were originally
35mm slide presentations, accompanied by a record with narration, and the occasional “beep”
is heard instructing the projectionist to move to the next slide. These filmstrips are not only a
must for 1958 Buick owners, but are also entertaining for automotive fans in that you can see
how these cars were marketed, and how Buick compared to their competition.

1958 Buick Salesman Training Filmstrip – Styling
“The Face Of Fashion” – (12 min) – b&w

1958 Buick Salesman Training Filmstrip – Engine
“Peak Of Power” – (14 min) – b&w

1958 Buick Salesman Training Filmstrip – Options
“Pluses For Buick” – (12 min) – b&w

1958 Buick Salesman Training Filmstrip – Buick vs. Mercury
“The Case For Buick Over Mercury” – (17 min) – b&w

1958 Buick Salesman Training Filmstrip – Suspension
“The Miracle Ride” – (12 min) – b&w

1958 Buick Salesman Training Filmstrip – Buick vs. Ford, Plymouth, Chevy
“Put The ‘B’ on the ‘Little Three’ ” – (18 min) – b&w

Note : Buick Salesman Training Filmstrips are original 35mm slide presentations (converted to film) that were designed to
train the sales force at a Buick dealership. There are no moving images within these presentations, it’s simply one slide at
a time, complete with narration, as well as the “beep” heard every few seconds to signal the slide projectionist to advance
to the next slide. These old slide presentations offer a fascinating look at how Buick sold their vehicles, their awareness
of their competitors, and what they considered their strongest selling points.