Promotional Films & TV Commercials

Promotional films may be anywhere from 1 to 60 minute. The target audience for a promotional film was specific. They were either targeted towards the sales force of a manufacturer (dealership employees, service technicians, etc.), or geared toward the customer. The films aimed at the customer were basically long infomercials for a manufacturer’s products.

TV commercials were of course were much shorter, anywhere from 15 seconds to 3 minutes, and were designed to get potential customers into their dealerships to view the car they just saw on TV.