1969 Pontiac Firebird Invoice Breakdown
Many Pontiac owners have obtained their original invoice for their classic Pontiac through PHS. While the original invoice is a great
piece of documentation, and an absolute MUST in order to determine the authenticity of a Pontiac, there has been a lot of confusion
and speculation as to what some of the information contained on the invoice actually means. Hopefully, this article will help clear up
some mysteries. The example shown below is an invoice for a well optioned 1969 Firebird 400 Convertible (please note that other
invoices, and years, may not look the same). I am using this example as it represents a typical 1969 Pontiac invoice. The VIN number
has been obscured for display purposes. Let's look at what some of this data means:
1. SERIES and MODEL - In this example, 223 (Series) and 67 (Model) represent a Firebird convertible. 22337 would be a Firebird coupe.
The fifth digit (blacked out in this example, along with the VIN) is the plant code where the car was built. For 1969 Firebirds, this character will
be one of the following; "U" (Lordstown, OH), "N" (Norwood, OH), or "L" (Van Nuys, CA).
2. COLOR - Coded to Pontiac specs, in this example we see "F2". The "F" is the main body color, while the "2" is the top color, making this
car Windward Blue with a black convertible top.
3. TRIM - Only the last 2 digits are printed on the invoice (the leading "2" is redundant
as all these interior trim codes begin with a "2"). So in the invoice example above,
we have an "07", which denotes a Standard Interior, Parchment colored.
4. IDENTIFICATION NO.  - Three letter prefix, followed by a 6-digit number. This gives basic information as to how the dealer (not the
customer) ordered and paid for the car. For purposes of this article, the first character is the most important. A "P" signifies a dealer ordered
car, while a "Z" means the car was ordered for Zone Inventory. A Zone Inventory car was a vehicle ordered by Pontiac based on marketing
research and sales results. They would stock zone lots (of which there were many around the country) with popular models and popular colors.
A dealer could then purchase a car from zone inventory rather than having to place an order through the regular network.
5. DEALER CODE - This is separated into two 3 digit numbers. For a comprehensive list of dealer codes, click HERE. This is a pretty
comprehensive list, but as more information comes forward via the web, more dealer codes are added. This list is courtesy of one of the
oldest Pontiac web sites around :  
6. DATE SHIPPED - The date the vehicle was shipped from the plant. In the event the car was ordered for Zone Inventory (see #4 above for
an explanation as to what a Zone car would be), there could be two invoices generated. The first invoice would be from Pontiac, then when the
car was eventually purchased by a dealer, another invoice would be generated with the name of the receiving dealer. In the case of a Zone
car, the Date Shipped may be several weeks or even months after the car was actually built.
7. DATE OF NOTE - The date the vehicle financing (from the dealer to Pontiac) started.
8. ADV. ASSN. COL and OPTIONAL LOC - Probably the single biggest question people have about their invoice is "What is this option?"
Well, it's not really an option at all. These two terms refer to the Optional Location Advertising Association Collection program, abbreviated as
OPTIONAL LOC and ADV ASSN COL on the invoice, appearing in two columns due to space limitations. Pontiac allowed dealers in
particular sales areas to choose to participate in extra ad placements in various media advertisements. The ads were intended to benefit all
dealers in that local area, so they all agreed to share the cost. When a car was sold by a dealer that participated in the program, the fee would
go towards the advertising pool. So when you see the terms ADV ASSN COL and OPTIONAL LOC on an invoice (they will always appear
together, sometimes reversed, but always together), it's really nothing of importance, it just shows that the dealer participated in the advertising
program. As a side note, the fee was usually $10.00.
9. ACC OPT EXTRA EQUIP - The real meat of the invoice, these are the options the car was originally built with. The actual abbreviated
descriptions may differ between models (Firebird, GTO, etc,), and sometimes an option will have a slightly different abbreviation or spelling
depending on the plant. The Manufacturers Suggested Retail Prices (MSRP) will match the prices on the window sticker.
10. CODE - The three character code associated with the option. Here are the 1969 Firebird Option Codes / Prices as of Jan 1969.

 Click to enlarge
11. DEALER - The dealer's name and address. Note there may be two invoices for a given car (see #6 above for details).
12. DEALER ORDER - The sequential order number used as reference from the dealer to the factory.
While it appears there always two halves to a Pontiac Invoice (left and right) with options and prices listed in two columns,
Pontiac invoices actually read left to right. The Option Codes on an invoice are sorted lowest to highest (numerically) as
you read the invoice left to right, not up and down. There are many variations and anomalies found on Pontiac invoices.
Some of the more commonly asked questions are listed here:
Q) "What  does PAINT SPECL mean? Is this a special paint car?"
A) No, the PAINT SPECL code description is for an extra cost color, not special paint. What's the difference? Well, 1969 Firebirds
had 3 colors that were new and exclusive to the 1969 Firebird line (Windward Blue, Carousel Red, and Goldenrod Yellow). Pontiac
charged an additional $12.64 for choosing one of those colors, and PAINT SPECL would appear on the invoice. A true "special
paint" car is a car ordered in a non-standard color, a color not listed as available on that specific make or model. For instance, a
1969 Firebird ordered in Claret Red (an exclusive color on the 1969 Grand Prix) would have an asterisk (*) in the COLOR box
instead of the regular two character code, and there would be a separate line in the body of the invoice with the code "CHA" with the
description "CHANGE ALERT" to notify the production line that a non-standard paint color was to be used.
Q) "What does it mean when there is a "CC" followed by a number in the body of the invoice? Is this an option?
A) No, this means the car was a company car.
Q) "There are extra lines on my invoice, and they don't appear to match the font on the rest of the invoice. Is this a fake?"
A) Not necessarily. Sometimes when a Pontiac remained unsold for an extended period of time, usually in the Zone Inventory lot, a
dealer could place a bid on the car to buy it at a discount. Sometimes that bid amount, mileage, and other items may be typed
directly on the invoice using a regular typewriter, other times the information was written in by hand. In order to eliminate fraud, order a
new invoice directly from PHS.
Q) "The font on my 1969 Firebird invoice doesn't seem to match the font on invoices I've seen on the web. Is this a fake?"
A) Most likely YES! There have been dozens of phony invoices posted around the web as people attempt to defraud buyers by adding
Q) "What's the highest optioned 1969 Firebird you've ever seen?"
A) The highest optioned 1969 Firebird invoice I've ever seen was an invoice for a 1969 Firebird 400 convertible that had 38 options,
with an MSRP over $5,600. Incredibly, even this car was not equipped with every option available (this was base 400, not a 400 H.O.
or RAIV). Theoretically, you could get the MSRP of a 1969 Firebird 400 over $6,000 and a Trans Am Convertible over $6,300. As a
point of reference, the base price of a 1969 Corvette was $4,781 and a 1969 Cadillac DeVille Convertible was $5,905.
by Mike Noun
Q) "Why does my car have certain options that aren't on my invoice? "
A) Most likely it's because previous owners added or deleted options over the years. While most people seek out their original
invoice in order to determine whether their Pontiac is indeed the specific model they thought it was (i.e. Firebird 400, Trans Am,
GTO, etc.), many are surprised to find that their car did not come with a factory hood tach,  in-dash gauges, or Rally II wheels, when
they were told these items had been on the car since new, and those items have aged accordingly. Most of these cars have changed
hands multiple times over the decades, and because of accidents (big or small), personal tastes, etc, items may have been added or
removed by previous owners. Sometimes items like wheels, radios, or engine components were changed by the original owner
within the first 2 years of ownership.
Q) "What's the lowest optioned 1969 Firebird you've ever seen?"
A) I'm sure there are some 1969 Firebirds out there that were ordered with minimum options, but the lowest optioned performance
1969 Firebird I've ever seen was an invoice for a 1969 Trans Am consisting of only 3 options; the Trans Am option, 4 spd trans, and
Soft Ray Glass on the windshield only. Since Rally II wheels and a console were options even on the Trans Am, this car would have
been delivered without a console (just the shifter and boot sticking up out of the carpeting) and hubcaps. Note : I've also seen an
invoice for a 1969 Judge with ZERO options, as in the only thing on the invoice was The Judge option, and an invoice for a 1970
GTO with absolutely nothing on the invoice, no options at all.
Comments? Please contact Mike at : mnoun@yahoo.com
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